Ownership Transfers and Profile Access: Common Suspension Issues
Managing access to your Google Business Profile (GBP) is crucial. Issues with ownership transfers, adding/removing managers, or losing profile access are significant triggers for suspension.
Understanding Ownership vs. Management
GBP profiles have distinct roles:
- Owners: Have full control. Can transfer ownership, remove managers, delete the profile.
- Managers: Can edit business information, respond to reviews. Cannot transfer ownership.
Many suspension issues arise when the sole owner loses access and no one else has sufficient permissions.
When Transfers Trigger Suspensions
Ownership transfers are scrutinized because they're often used in hijacking schemes. Suspensions are more likely when:
- Ownership transfers to an unrelated Google account.
- Multiple ownership changes occur in a short period.
- Transfer happens shortly after profile creation.
- New owner immediately makes drastic changes to the profile.
Even legitimate business sales can trigger suspensions.
How to Transfer Ownership Safely
- Add New Owner as Manager First: Grant access as manager well in advance.
- Notify Google: Inform Google Business Profile support about the transfer.
- Allow a Waiting Period: Wait at least 30 days after adding the new owner as manager.
- Transfer During Low Activity: Avoid other significant profile changes.
- Prepare Documentation: Gather proof of transfer legitimacy.
Agency-to-Client Transitions
- Agencies Should NEVER Own Client Profiles: Operate as managers.
- Add Client as Manager Early: Give full manager access before relationship ends.
- Provide Documentation: Proof of agency agreement and termination.
- Avoid Profile Changes During Transition.
Removing Former Managers
- Remove Access Promptly: Don't delay revoking access for departed personnel.
- Ensure Backup Access: Always have at least two individuals with access.
- Request Transfer if Needed: If former manager refuses, go through Google support.
Recovering Lost Profile Access
- Do NOT Create New Profile: This causes duplicate suspensions.
- Request Access Recovery: Through Google Business Profile support.
- Provide Business Documentation: Proof of legitimate business ownership.
Recovery can take several weeks.
FAQ
Q: Can I transfer my GBP if I sell my business? A: Yes, but be prepared for possible suspension pending verification.
Q: What if my employee who owned the profile won't give me access? A: Request ownership recovery through Google support with business documentation.
Q: How many managers should I have? A: At least 2-3 to ensure continuity. Avoid having too many (10+).
Q: Can agencies keep ownership of client profiles? A: Not recommended. Ownership should belong to the actual business owner.