Multiple GBP Listings at Same Location: Rules and Violations

Google strictly enforces a "one business, one profile, one location" rule. Having multiple Google Business Profiles for the same business or non-distinct entities at the same address is a major violation.

When Multiple Listings Are Allowed

Google permits multiple businesses at one address only if they are truly separate entities with distinct operations. Allowed scenarios include different departments with separate entrances and signage, different businesses with shared ownership, and multi-tenant buildings where each business has clear signage.

Common Multiple Listing Violations

The most frequent violations: creating multiple profiles for the same business with different service categories, service area manipulation with separate profiles for different cities, and not consolidating acquired businesses.

How Google Detects Duplicate Listings

Google uses matching NAP data, website and owner matching, similar business hours and descriptions, geographic proximity analysis, and manual reports from competitors.