The 24/7 Hours Red Flag
Your profile got flagged because you listed 24/7 hours - even though your business actually operates around the clock. We've reinstated 1,982 profiles, and 24/7 hours are one of Google's biggest red flags for spam. Even legitimate 24/7 businesses face intense scrutiny because this setting is heavily abused by spammers.
When a business claims to be open 24 hours a day, 7 days a week, Google's algorithms immediately scrutinize the profile more carefully. This is because many spam listings and fraudulent businesses use 24/7 hours to appear more available than competitors, even when they aren't truly open around the clock.
Expert Insight: In our work with 732 businesses, we've found that profiles with 24/7 hours are 5x more likely to face additional verification requirements. The issue isn't that 24/7 businesses can't have GBPs - they absolutely can. The challenge is proving you're genuinely open 24/7. Our 98% success rate comes from knowing exactly what evidence Google needs to verify continuous operation.
Why 24/7 Hours Trigger Scrutiny
Google has specific reasons for treating 24/7 business hours as a potential spam signal.
Legitimate 24/7 Business Types
Certain business categories can more easily justify and prove 24/7 operations.
Documentation to Prove 24/7 Operations
If you're truly open 24/7, you'll need strong evidence to prove it to Google.
Alternative Approaches
Consider these options if your business operates extended hours but not truly 24/7.