How to Verify Your Google Business Profile: All Methods Explained

Verification is mandatory for your Google Business Profile to be fully functional. It proves you're the legitimate owner and prevents spam.

Why Google Requires Verification

Verification ensures:

• Legitimacy: Only actual business owners can manage profiles
• Spam prevention: Stops fake businesses from appearing
• Accuracy: Confirms business operates at listed address

Available Verification Methods

Google assigns verification methods based on business type and risk:

• Postcard verification (most common)
• Phone verification (fast but selective)
• Email verification (rare, for established brands)
• Video verification (high-risk categories)
• Bulk verification (10+ locations)

Postcard Verification Step-by-Step

1. Request verification in GBP dashboard
2. Confirm your business address is correct
3. Wait 5-14 days for postcard arrival
4. Enter the verification code from postcard
5. Profile becomes verified immediately

Codes expire after 30 days. You can request one new postcard if needed.

Phone Verification Process

If offered:

1. Select phone verification option
2. Confirm business phone number
3. Receive call or text with code
4. Enter code in GBP dashboard

Video Verification Requirements

Required for high-risk categories:

1. Schedule video call with Google
2. Prepare: business signage, interior workspace, documentation, proof of location
3. Show everything clearly on camera
4. Call lasts 5-15 minutes
5. Google reviews and approves if compliant

Common Verification Problems

• Postcard never arrives: Verify address, request new postcard
• Code expired: Request new postcard
• Phone verification fails: Check number is correct and active
• Video verification failed: Better preparation and documentation needed

Re-verification After Suspension

Many reinstatements require re-verification with more stringent requirements. Be prepared for video verification even if you originally verified via postcard.

FAQ

Q: How long does postcard verification take? A: 5-14 days typically. Request new postcard if not received after 14 days.

Q: What if my business can't receive mail? A: You must be able to receive mail for postcard verification. Consider mail forwarding services.

Q: Can I verify with someone else's documents? A: No. Using others' documents is fraud and leads to permanent bans.

Get our verification checklist to maximize success.