How to Verify Your Google Business Profile: All Methods Explained
Verification is mandatory for your Google Business Profile to be fully functional. It proves you're the legitimate owner and prevents spam.
Why Google Requires Verification
Verification ensures:
- Legitimacy: Only actual business owners can manage profiles
- Spam prevention: Stops fake businesses from appearing
- Accuracy: Confirms business operates at listed address
Available Verification Methods
Google assigns verification methods based on business type and risk:
- Postcard verification (most common)
- Phone verification (fast but selective)
- Email verification (rare, for established brands)
- Video verification (high-risk categories)
- Bulk verification (10+ locations)
Postcard Verification Step-by-Step
- Request verification in GBP dashboard
- Confirm your business address is correct
- Wait 5-14 days for postcard arrival
- Enter the verification code from postcard
- Profile becomes verified immediately
Codes expire after 30 days. You can request one new postcard if needed.
Phone Verification Process
If offered:
- Select phone verification option
- Confirm business phone number
- Receive call or text with code
- Enter code in GBP dashboard
Video Verification Requirements
Required for high-risk categories:
- Schedule video call with Google
- Prepare: business signage, interior workspace, documentation, proof of location
- Show everything clearly on camera
- Call lasts 5-15 minutes
- Google reviews and approves if compliant
Common Verification Problems
- Postcard never arrives: Verify address, request new postcard
- Code expired: Request new postcard
- Phone verification fails: Check number is correct and active
- Video verification failed: Better preparation and documentation needed
Re-verification After Suspension
Many reinstatements require re-verification with more stringent requirements. Be prepared for video verification even if you originally verified via postcard.
FAQ
Q: How long does postcard verification take? A: 5-14 days typically. Request new postcard if not received after 14 days.
Q: What if my business can't receive mail? A: You must be able to receive mail for postcard verification. Consider mail forwarding services.
Q: Can I verify with someone else's documents? A: No. Using others' documents is fraud and leads to permanent bans.
Get our verification checklist to maximize success.